For the first time since 2017, M&S is bringing Fashion, Home, Beauty and Food together in one Christmas campaign, with James Norton as Santa and Lucy Punch as Mrs. Claus.
The Home of Christmas launched on M&S’s Instagram page and YouTube channel at 7am on Friday 06 November 2026, with a special appearance and exclusive soundtrack by Katherine Jenkins.
The campaign was informed by M&S research which highlighed the importance of spending Christmas together. More than four in five M&S customers (81 per cent) want a special Christmas with the people they love, while 57 per cent plan to spend as much time as possible with family and friends.
Food is central to those celebrations, with 68 per cent saying it is what makes the season feel special.
Sharry Cramond, fashion, home & beauty marketing director at M&S, said: “Customers don’t think about Christmas as one meal, one gift or one outfit. They think about all the moments that make the season special.
“As the only retailer with a truly cross-category offer spanning Food, Fashion, Beauty, Gifting and Home, M&S plays a unique role in helping customers create Christmas from start to finish. Bringing those categories together allows us to tell one connected Christmas story and celebrate all the ways our customers make the season their own. That’s why we’re proud that customers call M&S The Home of Christmas.”
Beyond the film, the integrated campaign will run across TV, video on demand, cinema, outdoor, social media, radio, digital display and print, alongside M&S’s owned channels, influencer activity and PR. The activity will bring the same Christmas story to life across Food, Fashion, Home and Beauty.
Across social and digital channels, the Friends of M&S will share their festive selections through M&S Love That Lists, featuring gifts, food, fashion, beauty and homeware. Customers will also be able to access festive recipes through the M&S Recipe Hub and check ingredient and product availability through the M&S Digital Catalogue, supporting meal planning and shopping-list preparation.
Andrew Hicks, food marketing director at M&S, added: “Christmas is made up of countless moments, traditions and rituals that mean something different to every family. For generations, M&S has been privileged to play a part in those celebrations, helping customers create a Christmas that feels uniquely their own.
“From the food shared around the table to the thoughtful finishing touches that make the season memorable, we’re proud to be part of some of the moments that matter most. This year’s campaign brings that to life in a way that is warm, unexpected and full of charm, celebrating the special place M&S holds in our customers’ festive traditions and reinforcing why we’re proud to be The Home of Christmas.”
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