Online designer discount retailer Get The Label has expanded into China with a launch of a website catered to that market.

The retailer, which founded in 2009 and is part of the JD Sports Group, has customised its site for Chinese customers with the aim to improve conversion rates and avoid unnecessary returns.

The customised website features bespoke shopping cart features, an appropriate footwear size guide, a localised checkout process, and limited offers.

Get The Label is the latest British retailer to enter the lucrative Chinese market, with House of Fraser, Hamleys, Cath Kidston, New Look, Topshop and Burberry among those already reaping the rewards of its expansion there.

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