// TK Maxx debuts its Christmas To The Maxx’ 2021 festive advertising campaign
// It is TK Maxx’s biggest Christmas campaign to date and is available in four different versions
TK Maxx has launched its all-singing, all-dancing 2021 Christmas advert, featuring a special version of Walk This Way by legendary rock band, Aerosmith.
With the theme of taking ‘Christmas To The Maxx’, the festive campaign aims to capture the spirit of making this Christmas feel extra special, whatever that may mean for each of us.
The advert tells the story of an unexpected hero, an awkward teenage boy called Laurie getting ready to perform at a Christmas comeback concert in his local town hall.
https://youtu.be/S7W7w-eO-aE
Filmed in Orpington, the advert marks many firsts for TK Maxx, as Poland, Austria, Germany, and the Netherlands will be broadcasting the TV advert for the first time, alongside UK and Ireland.
It is TK Maxx’s biggest Christmas campaign to date and is available in four versions – 20, 30 and 60 seconds for TV and two minutes for online.
TK Maxx group director Deborah Dolce said: “We want to celebrate what we hope will be a Christmas of joyful optimism – with community, family and fun at its heart,”
“This charming ad is an upbeat, colourful and super-shiny reminder that when you find the right gift for someone, and it’s special to them, the impact and happiness you might create knows no bounds.”
Holly Hunter and Miriam Pick, Creatives at Wieden+Kennedy London comment: “This is the year to come back with a bang! We’re proud and honoured to have made such a fun Christmas campaign for TK Maxx and to have collaborated organ-style with the absolute icons of rock music – Aerosmith! Time to grab your fanciest footwear and walk this way into Christmas 2021!”
The TV advert will be supported with print, digital, social and PR, and a pan-European partnership with TikTok, where people are invited to participate in the #TKMaxxTalentShow.
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