Bonmarché has confirmed a start date for new Chief Executive Officer Helen Connolly.

She will commence on Monday, August 15, while outgoing chief executive Beth Butterwick will remain with the company until Friday, August 12 to ensure a smooth transition.

The news follows the women‘s value retailer‘s initial announcement that Connolly was appointed to the role in March.

Connolly, who will leave her position as Senior Buying Director for George at Asda, has a background in value retail and women‘s clothing.