Superdry’s full year results boosted by Idris Elba collaboration

The parent company of fashion brand and retailer Superdry has posted a 21.3 per cent increase in revenue in its yearly report, boosted by its collaboration with British Hollywood star Idris Elba.

SuperGroup’s revenue grew to £590.1 million for the year to April 30, while its underlying pre-tax profit for the same period rose 16.3 per cent to £73.5 million.

The company said trading in the final quarter was especially strong, with like-for-like sales up 15.4 per cent.

During the year, SuperGroup launched the new Superdry Sport and Idris Elba ranges, and womenswear was its highest-growing category.

SuperGroup currently has a presence in around 51 countries and operates 662 stores – 48 of which were opened in the past year – and concessions around the world.

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Chief executive Euan Sutherland said there was good progress in the US and trial stores will open in China this summer.

“We are reaching more customers with a greater breadth of product and were delighted with the positive reaction to our womenswear offer and the innovations through Superdry Sport and the premium Idris Elba range,” he said.

Sutherland added that although there was “economic uncertainty” due to the impact of the Brexit vote on consumer confidence, SuperGroup was well-placed and is committed to growing its business.

The results mean shareholders will be paid a special dividend of 20p per share, on top of the full-year ordinary dividend of 23.2p per share.

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