Twitter has seen many wonderful failures from big brands and campaigns, from poor Susan Boyle’s album party #susanalbumparty to the torrent of unforeseen responses to #McDstories.
Our favourite Twitter anomaly however is @johnlewis. You’d be forgiven for thinking this was the Twitter account of the UK’s much loved department store, as most of Twitter have made the same mistake.
In fact, this John Lewis is a “Computer science educator, father of four, social liberal, atheist, and not a retail store.”
Facing a daily tirade of abuse, praise and general enquiries directed at @johnlewisretail, Mr Lewis provides some of the internet’s driest and wittiest responses. Here are a few of our favourites…
— John Lewis (@johnlewis) August 1, 2016
— John Lewis (@johnlewis) July 15, 2016
— John Lewis (@johnlewis) May 28, 2016