BHS.com has just launched its first clothing range, one month after the brand was revived as a pure play etailer in the wake of the demise of the department store chain.
Initially starting with a small collection of menswear and womenswear, the online retailer said this would be “significantly ramped up” later, and a children’s range will launch on November 11.
“The collection is very tight but we will be adding collections regularly to expand the offer including children’s character products and women’s day to evening party wear in autumn/winter,” BHS buying director Sara Bradley said.
Some items that were best sellers when BHS was on the high street will also re-emerge in the brand’s online revival, including the “mix and match” tailoring range in womenswear with £32 jackets and £15 trousers and skirts.
The website has already launched two Christmas ranges and kitchen and dining ranges since it went live at the end of last month. It also sells a range of lighting, bedroom and bathroom products and uses UK-only suppliers.
BHS went into administration in April and the company was wound down when a buyer could not be found for its bricks-and-mortar business. All BHS high street stores had closed by the end of August.
The collapse of BHS affected 11,000 jobs, 22,000 pensions, and sparked a lengthy parliamentary inquiry.
However, the online and international arms of the businsess were acquired by Qatar-based Al Mana Group, who re-launched the retailer as BHS International and hired 84 people.
BHS International has stressed it has no links with previous – and controversial – owners Sir Philip Green or Dominic Chappell.