Diesel unveils its second concept store in London

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Diesel has opened a brand new, gender-neutral concept store in London’s upmarket Knightsbridge district.

The new flagship, located on 73 Brompton Rd, has a footprint of 2185sq ft and is spread over two floors.

It houses the brand’s full menswear and womenswear ranges, but the design is less industrial that other Diesel stores and presents itself as more “gender neutral”, complete with Persian-style rugs, antique furniture and steel and glass installations.

This is the second Diesel store worldwide to be fitting in the new concept style, following its first unveiling at the Madison Ave, New York shop late last year.

The new Knightsbridge flagship is one of Diesel’s 14 stores around the UK.

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