Majestic Wine has launched a new next day delivery service as part of its ongoing transformation plan.
The news comes as the alcohol retailer last month issued a warning over its profits forecast, due to a failed marketing campaign for its Naked Wines business in the US and weak sales to business customers.
Majestic said it hoped the new delivery service would boost its Christmas trading, providing customers with “flexible delivery options”.
In addition, its six-bottle minimum online order has been removed.
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Managing director John Colley described the introduction of the service as a “big step in our transformation plan”.
“We are putting the customer back at the heart of Majestic and can now offer a complete multi-channel experience which will deliver real benefits to our customers, people and therefore our shareholders,” he said.
Majestic Wine said it was reviewing its commercial arm, which supplies wine to businesses, after seeing sales growth flatline and profit margins come under pressure as the first half of the year proved “even more challenging”.
The firm has 210 warehouses across the UK as well as two branches in France, while Naked Wines operates across Britain, the US and Australia.
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