Hamley’s annual Christmas Toy Parade saw Regent Street awash with excited children and their favourite characters brought to life.
In what is hailed as the largest gathering of toy characters on the planet, Sunday saw 750,000 people dismiss the wet weather to view Hamley’s event.
Characters from children’s favorites ranging from Lego to the Teletubbies were driven through central London streets in an iconic red bus, setting off from Air Street and finishing in Great Marlborough Street after passing Hamley’s on Regent Street.
READ MORE: “Super Hamleys” opens in China
400 characters took part in the parade including classic favourites like Paddington Bear, Postman Pat, Peppa Pig and Noddy.
Toy sales are expected to reach £1.1 billion this festive period, as heritage retailer Hamley’s continues foreign expansion plans opening its biggest “super Hamley’s” in China recently.