Pepe Jeans is reportedly set to open a new flagship store in London‘s famous Regent Street precinct.

According to numerous reports, the denim fashion label will move in to 59-61 Regent Street to take up two units of space, or 1500 sq ft, in a 10-year lease.

The two units – currently occupied by Hawes & Curtis and Excellence of London and owned by Standard Life – are expected to be modified into a single store, according to Londonplanning.org.

Pepe Jeans currently has a shopfront presence along Carnaby Street nearby.

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