Retail Gazette Loves: Harrods’ “A Very British Fairy Tale” window displays

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Harrods has launched its 2016 Christmas display windows, alongside a new Very British Fairy Take TV advert campaign.

This year the department store has collaborated with luxury fashion brand Burberry to produce tell the story of two children on a Christmas adventure.

The window displays of the iconic 29 Brompton Road store portray two children’s journey through an old English country house, featuring flying cars, secret passageways and floating bathtubs.

Among the 65 windows of the Harrods flagship store is a high tech interactive display, using a motion sensor to change the lighting and music to the visitors’ movements.

“The Harrods Christmas windows, 65 in total, are installed across a 10 night period by a team of 12,” Harrods head of visual merchandising Alexander Wells-Greco said.

“Whilst this is happening, a team of 30 will busily dress the whole store in the matching creative theme to ensure customers can experience the full Very British Fairytale wherever they are.”

Director of creative marketing Deborah Bee added: “This year’s theme combines nostalgia with innovation, a modern-day fairy tale with interactive elements, and of course, many special Burberry pieces made exclusively for Harrods.”

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