Fashion retailer Ted Baker is set to expand in India after signing a partnership with a local retail company.
As part of the exclusive tie-up with Aditya Birla Fashion and Retail, previously known as Pantaloons Fashion, Ted Baker hopes to make the most of the growing demand for the English brand in India.
While it does not yet have any physical stores in the country, the British high street brand has been trading there in wholesale via multi-brand reseller The Collective for the last seven years.
Aditya Birla trades in more than 375 cities and towns in India with more than 2000 of its own stores.
Ted Baker already has more than 500 stores across the UK and Europe, Australia, the US, Canada, Asia, South Africa and the Middle East.
“We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers,” Aditya Birla business head Ashish Dikshit said.