The former London flagship store location of collapsed heritage department store BHS will soon make way for Reserved, a Polish retailer making its UK debut.
According to Drapers, Reserved has taken the 106,000sq ft of space at the front of the ground level of the former BHS Oxford Street sit, including the first and second floors.
It‘s thought Reserved could open in autumn, although the fashion retailer‘s parent company LPP has not confirmed details.
Reserved markets itself as an “affordable” fast fashion retailer that offers womenswear, menswear and kidswear priced from £5 for a T-shirt to £60 for a parka.
Its stores received new stork every three weeks and the chain currently has 500 stores across eastern and central Europe, plus the Middle East.
LPP group president Marek Piechocki said the company was already an ”undisputed leader” in Polish retail, where it has 1000-plus bricks-and-mortar stores.
In regards to the UK launch of Reserved, he said: “The opening of the store in such a prestigious place, where more than 200 million people pass by every year, will be another step to build the global Reserved brand.”