Net-A-Porter nabs Jimmy Choo's Dana Gers

Net-A-Porter nabs Jimmy Choo’s Dana Gers

9th February 2017

Appointments Fashion General Retail Marketing

Net-A-Porter has announced the appointment of new global marketing and communications director Dana Gers.

Gers joins the online fashion group from a six-year stint as senior vice president of global marketing at Jimmy Choo.

She will start the newly created position in mid-April and lead Net-A-Porter‘s brand communication strategy, ensuring customer acquisition and retention, as well as driving sales.

Based in parent company Yoox Net-a-Porter‘s London headquarters, she will report directly to Net-a-Porter‘s managing director Matthew Woosley.

“I am thrilled to join Net-A-Porter, as the brand and business has always been a reference for best-in-class digital marketing and innovation,” Gers said.

“The team have done a brilliant job creating the premiere destination for luxury fashion, and I look forward to bringing my experience uniting a strong sense of creativity with an analytical and strategic approach to continue to help the business flourish.

“This couldn‘t be a more exciting time to join the company and collaborate with such inspiring leadership.”

Click here to sign up to Retail Gazette’s free daily email newsletter

Appointments Fashion General Retail Marketing

Leave a Reply Cancel reply

Appointments Fashion General Retail Marketing

9th February 2017

Ben Stevens

Net-A-Porter has announced the appointment of new global marketing and communications director Dana Gers.

Gers joins the online fashion group from a six-year stint as senior vice president of global marketing at Jimmy Choo.

She will start the newly created position in mid-April and lead Net-A-Porter‘s brand communication strategy, ensuring customer acquisition and retention, as well as driving sales.

Based in parent company Yoox Net-a-Porter‘s London headquarters, she will report directly to Net-a-Porter‘s managing director Matthew Woosley.

“I am thrilled to join Net-A-Porter, as the brand and business has always been a reference for best-in-class digital marketing and innovation,” Gers said.

“This couldn‘t be a more exciting time to join the company and collaborate with such inspiring leadership.”

Click here to sign up to Retail Gazette’s free daily email newsletter

Social

SUBSCRIBE TO OUR DAILY NEWSLETTER

As The Works axes its ecommerce arm, how can physical stores compete with online in 2026?

30/03/2026 x 12:26 PM

Best of 2023: The 13 new female CEOs leading UK retailers

28/12/2023 x 10:43 AM

Latest Feature

Interview: How Palmer’s 20-year logistics partnership is fuelling its European expansion

Palmer’s may be one of the most familiar names on the bathroom shelf, but behind the cocoa butter bottles is a surprisingly small UK operation.

ET Browne UK, which distributes the American family-owned skincare brand, has grown its sales while keeping its core team to fewer than 20 people.

Now, as a new Tahitian Vanilla range brings younger shoppers to the brand and the company looks to expand further into Europe, the pressure is falling on the supply chain to keep up.