Net-A-Porter has announced the appointment of new global marketing and communications director Dana Gers.
Gers joins the online fashion group from a six-year stint as senior vice president of global marketing at Jimmy Choo.
She will start the newly created position in mid-April and lead Net-A-Porter’s brand communication strategy, ensuring customer acquisition and retention, as well as driving sales.
Based in parent company Yoox Net-a-Porter’s London headquarters, she will report directly to Net-a-Porter’s managing director Matthew Woosley.
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“I am thrilled to join Net-A-Porter, as the brand and business has always been a reference for best-in-class digital marketing and innovation,” Gers said.
“The team have done a brilliant job creating the premiere destination for luxury fashion, and I look forward to bringing my experience uniting a strong sense of creativity with an analytical and strategic approach to continue to help the business flourish.
“This couldn’t be a more exciting time to join the company and collaborate with such inspiring leadership.”