Marina Edwards has been announced as the new vice president and general manager of Lego UK.
Taking the place of Fiona Wright, who has held the role on an interim basis since last year, Edwards joins from PepsiCo where she acted as senior commercial director since 2014.
Prior to this, Edwards was senior commercial leader at Procter & Gamble, having held various senior positions at the company since starting in 2000.
“I feel extremely privileged to be joining the Lego team,” Edwards said.
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“The Lego Group is an incredible company which appeals to people of all ages around the globe.
“I admire the values the company has been true to since 1932 – to develop and inspire children through creative play and learning.
“My team and I will work with our partners to continue the momentum the company has seen over the past years.
“Our ambition is to drive the growth in the toy market and remain the industry leader while consistently practising the ethos that ‘only the best is good enough‘”.