Fashercise makes bricks-and-mortar debut in London


US luxury sportswear ecommerce retailer  Fashercise has opened its first bricks-and-mortar store in Islington, London.

The store, situated exercise studio Studio One, will sell a range of the site’s most popular activewear lines alongside a range of its own-brand apparel.

This transition to physical retail comes amid continued expansion for Faschercise, which reported a 100 per cent rise in sales in its last quarter, driven by 130 per cent rise in its Fab by Fabienne Star Boxing range.

“Fashercise has demonstrated significant growth since our launch because we continue to deliver on our promise to provide our customers a place that stocks independent, cool, edgy brands alongside content which motivates them,” co-founder Camille Roegiers said.

“Fashercise is all about balance, with fitness being part of your everyday life and enabling women to live independent, healthy lives whilst still having time to relax and enjoy themselves.

“This move to a bricks and mortar space allows us to create the Fashercise world where we can meet our customers in real life, invite them round for a juice or glass of bubbly and have a little lycra party in the comfort of our beautiful new shop.”

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