French fashion designer Azzedine Alaïa is making his way across the English Channel with plans to open a debut flagship store in London’s luxury fashion precinct Bond Street.
Located at 139 New Bond Street and near Belstaff and Ermenegildo Zegna, the three-storey store is set to span over 6000sq ft, according to WWD.
While Alaïa only has two stand-alone stores in Paris, his items are also available through online retailer Net-A-Porter and via concessions in a number of high-end department stores around the world, including Milan’s 10 Corso Como in Milan, Saks in New York, Galeries Lafayette in Paris, and in London’s Harrods, Harvey Nichols, and Selfridges.
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It is not yet confirmed if Alaïa will stock his full range of couture dresses, footwear, perfumes and ready-to-wear lines as well as its accessories in his London flagship, or if it would only select items.
Alaïa’s London flagship store would follow on from fellow Parisian fashion brand Chloé, which is setting up shop at 143 New Bond Street in summer. Both Alaïa and Chloé are owned by Compagnie Financière Richemont.
The Tunisian-born designer’s dresses have been worn by the likes of Marion Cotillard, Lady Gaga, Madonna, Victoria Beckham, former French First Lady Carla Bruni and former US First Lady Michelle Obama.