French fashion designer Azzedine AlaÃ¯a is making his way across the English Channel with plans to open a debut flagship store in London’s luxury fashion precinct Bond Street.
Located at 139 New Bond Street and near Belstaff and Ermenegildo Zegna, the three-storey store is set to span over 6000sq ft, according to WWD.
While AlaÃ¯a only has two stand-alone stores in Paris, his items are also available through online retailer Net-A-Porter and via concessions in a number of high-end department stores around the world, including Milan’s 10 Corso Como in Milan, Saks in New York, Galeries Lafayette in Paris, and in London’s Harrods, Harvey Nichols, and Selfridges.
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It is not yet confirmed if AlaÃ¯a will stock his full range of couture dresses, footwear, perfumes and ready-to-wear lines as well as its accessories in his London flagship, or if it would only select items.
AlaÃ¯a’s London flagship store would follow on from fellow Parisian fashion brand ChloÃ©, which is setting up shop at 143 New Bond Street in summer. Both AlaÃ¯a and ChloÃ© are owned by Compagnie FinanciÃ¨re Richemont.
The Tunisian-born designer’s dresses have been worn by the likes of Marion Cotillard, Lady Gaga, Madonna, Victoria Beckham, former French First Lady Carla Bruni and former US First Lady Michelle Obama.