Celebrity designer Azzedine Alaïa to open flagship London store

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Azzedine Alaïa

French fashion designer  Azzedine Alaïa is making his way across the English Channel with plans to open a debut flagship store in London’s luxury fashion precinct Bond Street.

Located at  139 New Bond Street and near Belstaff and Ermenegildo Zegna, the three-storey  store is set to span over 6000sq ft, according to WWD.

While Alaïa only has two stand-alone stores in Paris, his items are also available through online retailer Net-A-Porter and via concessions in a number of high-end department stores around the world, including Milan’s 10 Corso Como in Milan, Saks in New York, Galeries Lafayette in Paris, and in London’s  Harrods, Harvey Nichols, and Selfridges.

READ MORE:  £10m revamp of Bond Street begins

It is not yet confirmed if  Alaïa will stock his full range of couture dresses, footwear, perfumes and ready-to-wear lines as well as its accessories  in his London flagship,  or if it would only select items.

Alaïa’s London flagship store would follow on from fellow Parisian fashion brand  Chloé, which is setting  up shop at 143 New Bond Street in  summer. Both Alaïa and  Chloé are owned by Compagnie Financière Richemont.

The Tunisian-born  designer’s dresses  have been worn by the likes of Marion Cotillard, Lady Gaga, Madonna, Victoria Beckham, former French First Lady Carla Bruni and former US First Lady Michelle Obama.

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