Ocado shares have shot up in value since the announcement of Amazon’s £10.7 billion takeover of Whole Foods last week, while traditional grocers see stock prices fall.
Investors are expecting Ocado to be next on Amazon’s shopping list, boosting share prices 8.23 per cent to 298.5p.
Conversely, bricks-and-mortar grocery giants Tesco and Sainsbury’s saw their share prices tumble on Friday, dropping 4.29 and 3.85 per cent respectively.
Marks & Spencer’s also saw a 1.88 per cent drop in its share prices before trading closed last week.
“It is not clear how a physical store base of only nine units in the UK will help Whole Foods in the short-term to catapault Amazon Fresh up the Online grocery rankings, so the negative stockmarket reaction to the news on Friday looks a bit overdone, even if in the long-term the writing is on the wall,” retail analyst Nick Bubb said.