Cheap Monday announces new creative director

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cheap monday

Cheap Monday has promoted its head of denim Carl Malmgren to replace its  outgoing creative director of eight years Ann-Sofie Back.

The Swedish denim retailer, bought by H&M in 2008, has announced that Malmgren will now act as a “full time creative leader”.

He has been with the company since its inception in 2004 and already works closely alongside Cheap Monday‘s founder Örjan Andersson.

“At the beginning of 2017 the need for a full time creative leader surfaced and the decision to appoint Mr Malmgren was a natural choice,” the retailer said.

READ MORE:  H&M Group announces new brand Arket amid “rapid change” in fashion sector

“We very much looking forward to taking the next step in its global presence and developing its branding through this new set up.”

Back added: “It is with sadness that I leave the Cheap Monday team that I have worked with so closely for such a long time but Mr Malmgren will be a more suitable candidate for the role as the brand now evolves.”

The denim brand currently trades in over 35 countries with 3000 stores worldwide, including its flagship in London‘s iconic Carnaby Street.

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