AO scraps chief operating officer role as Danny Emmett resigns

// AO chief operating officer Danny Emmett announces sudden departure
// The retailer is ditching the chief operating officer role following his resignation

AO chief operating officer Danny Emmett has departed from the electrical retailer.

Emmett was expected to succeed chief executive John Roberts but has left the business with immediate effect, Retail Week reported.

He worked at AO for nearly 14 years. He first joined the company in 2009 as a senior commercial analyst.

Since then, he has worked in a number of senior roles including retail operations director and managing director of AO Services.


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Emmett was named as chief operating officer in February 2019, when founder John Roberts reassumed the role of chief executive.

He will not be directly replaced as AO looks to ditch the chief operating officer role as part of plans to refocus on its UK business.

“After 13 fantastic years at AO, Danny Emmett is leaving the business to pursue other opportunities,” Roberts said.

“Danny’s development through the company to the boardroom is an inspiration to other AOers and we are extremely lucky to have had him.”

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