Australian heritage footwear brand RM Williams has chosen London’s Soho district as the location of its fourth UK store.
According to Drapers, the brand has signed a lease to open a store at 43 Berwick Street and it is expected to open in October.
The shop will take up around 900sq ft over two floors.
The 85-year-old brand already has stores in Mayfair and the two Westfield shopping centres in London.
RM Williams is synonymous with outback or bushland fashion in Australia, and is majority-owned by an affiliate of LVMH – the same parent company of Louis Vuitton, Dior Bulgari and Marc Jacobs.