Aussie outback footwear brand RM Williams confirms Soho debut

RM Williams

Australian heritage footwear brand RM Williams has chosen London’s Soho district as the location of its fourth UK store.

According to Drapers, the brand has signed a lease to open a store at 43 Berwick Street and it is expected to open in October.

The shop will take up around 900sq ft over two floors.

The 85-year-old brand already has stores in Mayfair and the two Westfield shopping centres in London.

RM Williams is synonymous with outback or bushland fashion in Australia, and is majority-owned by an affiliate of LVMH – the same parent company of Louis Vuitton, Dior Bulgari and Marc Jacobs.

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