Australian retailer House eyes UK launch

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House

Australian homewares retailer House has announced plans to launch in the UK, with April earmarked for its debut store opening.

The chain, owned by Global Retail Brands, also hopes to open 75 stores in the UK over the course of three years.

The Melbourne-based company is in the process of looking for store spaces in both shopping centres and retail parks, targeting unit sizes of approximately 3498sq ft.

“Over the last couple of years we’ve looked at opportunity markets, both nationally and internationally, and the UK seemed like a very good fit for us,” Global Retail Brands executive chairman Steven Lew said.

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“We want House to become a household name in the UK as the go-to for cooking and entertaining,” he added.

“We believe that 75 stores is a safe number to target, however, this will very much be opportunity-led.

“We also want to create a sustainable product; for example, we are not focusing on putting a showcase on Oxford Street as we want the first store to be the same as the 75th store.

“If compelling opportunities present themselves, we will have the opportunity to open even more stores.”

House, along with sister retail chain Robins Quality Kitchenware, currently trades from 170 stores in Australia and markets itself as a kitchen, cooking, dining and entertaining specialist.

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