Retail Gazette Loves: Intu’s Nice Cream Van

Nice Cream Van

The world‘s smallest ice cream van is set to deliver free ice cream to shoppers across 14 Intu shopping centres nationwide.

The “Nice Cream Van” is just 47 inches long and 39 inches high.

The scheme is part of Intu‘s pledge to “make customers smile” after research revealed that eating ice cream is one of the top five things that make people happiest over summer.

“We‘re delighted to have created what we believe is the world‘s smallest ice cream van but the real win will be seeing the smiles it puts on people‘s faces at Intu shopping centres around the country for those lucky enough to get free ice cream,” Intu customer experience director Roger Binks said.  

“We work really hard to create experiences that will surprise and delight our 35 million customers and make each individual shopping trip a happier, more memorable one.

“At intu we have something for everyone and whether you‘re someone who loves to shop or a bit more of a last minute panic shopper, we aim to ensure you leave happier than when you arrived.”

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