American jewellery chain Alex and Ani opens debut store in Bluewater

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Alex and Ani

American jewellery retailer Alex and Ani has opened its debut store in the UK at Bluewater Shopping Centre in Kent.

The brand, which trades from 76 stores across the US, opened the 866sq ft store in centre last week.

The store includes the brand’s staples including stackable bracelets and chain station necklace concepts.

It will also play host to Alex and Ani‘s Charmed by Charity and Charity by Design events which will see specific pieces of jewellery designed for a charity and a portion of the sales go towards the cause.

“We are thrilled to be launching our first UK store at Bluewater,” retail director Adele Belitta said

“We look forward to welcoming shoppers into the store in the hope that we will teach them all about the meaning behind our jewellery designs and the eco-conscious responsibility we hold.”

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