Amazon is poised to open its first UK pop-up to help drive sales for its 10-day Black Friday event later this month.
The pop-up is to act as a showroom for Amazon and will be located in central London will open from November 21 to 24.
Shoppers can visit the store to browse its Black Friday sales items and Amazon Prime offers.
Workshops and tutorials will also be offered.
Amazon’s Black Friday sales event begins November 17 and will run until November 26.
“We’re making Black Friday more fun than ever by holding our first-ever Home of Black Friday pop-up in central London,” Amazon UK country manager Doug Gurr said.