Leveraging Loyalty: How UK Merchants Are Earning Consumer Trust


83% of UK shoppers say loyalty depends on trust. Do your shoppers trust you?

Virtually every retail business understands that customer loyalty is paramount to continued growth and success. But the burning question is, how do retailers capitalise on their customers and turn them into lifelong advocates?

To find a solution, we surveyed 185 retailers in the UK to better understand customer loyalty tactics, successes and failures. This report details those findings and offers insights and approaches your business can use to develop a more loyal customer base.

What you’ll learn:

  • Which loyalty tactics are most valuable.
  • Why many companies struggle with these strategies.
  • How to gain consumer trust and earn true long-term loyalty.
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