Mountain Warehouse posts “cracking” Christmas sales

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Mountain Warehouse

Mountain Warehouse has posted record Christmas sales, driven by its most lucrative day of sales ever on Black Friday.

In the six weeks to December 31, total sales jumped 38.2 per cent while like-for-like sales rose 33.1 per cent.

The runaway performer was online sales, seeing a 76.6 per cent boost in sales.

International sales also showed healthy growth of 43 per cent.

The outdoor retailer reportedly welcomed 1.5 million customers during the Christmas period buying more than a quarter of a million socks and gloves, as well as 80,000 pairs of snow boots.

“We had a cracking Christmas with remarkable growth across our UK stores, online and internationally,” chief executive and founder Mark Neale said.

“A business which equips customers to brave the elements will always benefit when it snows, and the December cold snap was a bit of an early Christmas present for us.

“Another was Black Friday, with sales reaching £2 million in a single day alone for the first time in our history.”

“This year, the bad weather meant we didn’t really see much of a slowdown after the Black Friday stampede.”

In November, Mountain Warehouse saw sales rise 19 per cent to £91.6 million for six months to August 27, its highest ever. Pre-tax profits jumped 18 per cent to £4.7 million.

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