Brits are expected to spend almost £900 million on chocolate, gifts and other treats this Easter – a whopping £300 million more than what was spent in 2017.
According to new research from price comparison site Finder.com, 88 per cent of Brits plan to celebrate Easter this weekend with a combined total of £892.6 million expected to be shelled out on the festivities.
Last year, Easter spending only hit £575 million.
Those planning to celebrate this year will spend an average of £24.41 each on chocolates, gifts and entertainment.
Finder’s survey also found that the younger generation is the most budget-conscious this Easter, with millennials planning to spend the least at £20.41 on average compared to Gen X spending £27.25 and baby boomers spending £24.68.
Men will be the biggest spenders this Easter, paying £25.42 on average compared to women spending £23.53.
“Easter is a special time of year for many people around the UK,” Finder UK chief executive Jon Ostler said.
“However, with so many temptations the cost of Easter eggs, gifts for family and friends, and other treats can quickly add up.
“To avoid spending more than you can afford, try shopping around to find the best deals such as at a discount retailer, stick to chocolate bars to avoid the markup on Easter eggs, or even make your own treats for friends and family.”