M&S transforms over 50 closed cafes into Easter pop-ups

Marks & Spencer M&S Easter pop-up
M&S said overall Easter confectionary sales are already up 63% on last year
// Marks & Spencer launches Easter pop-ups in its closed stores
// Customers shopping in one of the 52 pop-up stores will see a full range of Easter eggs and products
// M&S has also launched its biggest ever online selection of Easter Eggs and hampers

Marks & Spencer has transformed over 50 of its closed in-store cafés into Easter pop-up shops in an effort to drive footfall as the celebration takes place during lockdown.

Customers shopping in one of the 52 stores with Easter pop-up shops will see the full range of Easter eggs and products.

M&S said overall Easter confectionary sales are already up 63 per cent on last year, with Easter egg sales rising 130 per cent.


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M&S saw a similar trend at Burns Night, where sales were up 21 per cent, Chinese New Year, where sales were up five per cent and Valentine’s Day, where sales were up 34 per cent.

Alongside the pop-ups, M&S has launched its biggest ever online selection of Easter Eggs and hampers and has expanded its range of plant based eggs – both in store and online.

“Over the last year , we have seen customers making more of events than ever before as they seek out little moments of joy for them and their loved ones to break-up the challenges of lockdown,” M&S product development director April Preston said.

“With this in mind, we want to make our ranges as accessible as possible – by making clever use of our closed café space and expanding our online offer to help customers deliver direct to love ones too.

“We have expanded our range to make sure we have something for everyone, with delicious, great quality Easter Eggs – including our plant based and gluten free eggs – and a fantastic range of flowers and gifts available in store and online, which customers are loving.

“Our Easter family dine-in launches in-stores shortly and our wider range and ease of shopping, both in store and online, is helping make M&S more relevant more often for our customers.”

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