Ownthelook.com has already exceeded its £175,000 crowdfunding target despite having nearly two weeks left to the deadline.

The young ecommerce retailer, which launched in March last year, has said it will spend its entire funding budget on marketing, as it seeks to compete with pure play online rivals like Missguided and Boohoo.

Since its launch, the retailer has has grown its network to 1500 customers over 28 countries.

It sets itself apart from its larger rivals by placing an emphasis on styling expertise and editorial content.

Ex-magazine editor Olivia Cantillon, who founded the company, creates outfits compiled from emerging designers’ pieces, which customers can then buy in full. 

It reportedly saw strong second quarter trading including a record breaking March.

“I am so incredibly overwhelmed by the support we have received,” Cantillon said.

“To have reached our funding target within two weeks of our raise is such an achievement and I’m very thankful for the strong belief in the business, the team and our journey of growth.

“I now look forward to entering the exciting period of overfunding!” said Olivia Cantillon, a former stylist and editor who co-founded the business with angel investor Terry O’Sullivan a year ago.”

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