JD Sports has launched JD-X, a new 24-hour multi-stream music platform that will be featured in-store and on the retailer’s mobile app.
JD-X is part of the sportswear giant’s customer experience initiatives and is currently being rolled out to all of JD Sports’ UK stores.
The platform offers 21 bespoke streaming channels with specific playlists and genres, including the main Live channel featuring DJs, guest artists and other exclusive content.
JD-X is also part of a larger programme of customer benefits, such as unlimited next day delivery, priority access to exclusive events, early product launch access and “money-can’t–buy-experiences”.
JD Sports is working with multichannel production company Immedia on the 24-hour service.
With Immedia providing language-specific channels on a global basis, there are plans for JD-X to be available in other European countries too.
“Live entertainment channels offer an incredible way for brands, facing the dual threat of declining advertising response rates and the increase in ad blocking technologies, to establish unique connections with consumers that deliver excellent experience and business results,” Inmedia chief executive Bruno Brookes said.