New research from Visa has found that late-night shopping events are the most popular high street initiative among shoppers.
Family and community-focused events and seasonal parties such as switching on Christmas lights came in second and third place respectively.
Free parking days, farmers markets and food festivals also made it into the top 10, suggesting there is still consumer enthusiasm to interact with bricks-and mortar-high street retailers.
“The nation’s high streets are transforming as both technology and consumer behaviour evolve, with consumers looking for a range of different experiences on their high streets,” Visa head of merchant sales Suzan Kereere said.
“Businesses and communities have shown themselves to be highly adaptable, resilient and creative in meeting these demands.”