Luxury automobile brand Mercedes-Benz has opened a new pop-up store at St David’s shopping centre in Cardiff.
The German car brand has taken a 2419sq ft unit will be open until August 16.
It will display a selection of Mercedes-Benz’s latest models and provide visitors the opportunity to experience and discover the product and new features available.
Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, regional managing director Colin Flinn said: “Welcoming Mercedes-Benz back to St David’s this summer is a great opportunity to offer an exciting experience-led brand to our visitors.
“Their choice to return to Cardiff demonstrates the increased popularity of showrooms within a shopping centre environment and this combined with the footfall and the strong catchment St David’s already attracts, enables Mercedes to sit comfortably with other thriving retailers at the destination.”
The Mercedes-Benz pop-up follows other popular car manufacturers showcasing at shopping centres around the UK.
Click here to sign up to Retail Gazette‘s free daily email newsletter
