Iceland is set to begin selling its frozen food products through concessions in The Range as the pair enter a new strategic partnership.
The grocer will open concessions in three of the home and DIY retailer’s stores across the Liverpool and Midlands area, with a view to expand its presence should the trial prove successful.
“The ethos of The Range – to bring our customers great quality products at the most competitive prices – is absolutely identical to Iceland’s,” Iceland’s chairman Sir Malcolm Walker said.
“So I feel that we make natural partners in this new alliance. We look forward to make our unique food range available to more customers in a new type of location, where we hope that we can extend our appeal by reaching people who have not shopped at Iceland before.”
According to The Range founder Chris Dawson the “exciting” partnership will give customers “access to over 80,000 different products under one roof”.
In the year to March 31, Iceland saw sales rise eight per cent to £3 billion while like-for-like sales jumped 2.3 per cent, accelerating from a two per cent rise in 2017.
Despite the growing sales, the frozen foods retailer said adjusted EBITDA dipped 1.8 per cent to £157.1 million.
Throughout the year it continued to push an aggressive store expansion plan, opening a net 27 new stores including 23 of its big-box Food Warehouse format, while closing six.