Stüssy has announced plans to open a permanent bricks-and-mortar store in London’s soho, marking its first standalone physical presence in the UK for nearly a decade.
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The iconic streetwear brand, which commands a loyal cult following akin to rival brands like Supreme, closed its former London residence in 2009, and has since only been sold through third party retailers.
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It is now set to open its new store, which it has referred to as a “chapter”, on Wardour street.
The news follows its arrival in the basement of Dover Street Market at the start of the year, as the brand pushes to revive its presence in the UK.
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To announce the new store, Stüssy released three separate teaser videos on Instagram depicting a giant eight ball, which is often featured in its branding, rolling around London.
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