Missguided chief customer officer departs after 8 months

Missguided chief customer officer

Missguided chief customer officer Kenyatte Nelson has exited the online fashion retailer after eight months in the role.

According to Drapers, a replacement is not going to be sought.

Missguided chief executive Nitin Passi reportedly told staff that Nelson’s departure was part of a strategy of “simplifying the business, getting back on track and getting back in control” over the last 12 months.

Nelson joined Missguided in March this year. He was at Shop Direct previously.

His departure follows that of Missguided chief executive for online Gareth Jones in May.

Like Nelson, Jones was also from Sports Direct and left his role after eight months.

Meanwhile, last month Missguided chief technology officer John Allen left to become chief executive of Nobody’s Child, an online womenswear retailer.

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