Missguided attracts interest from JD Sports, Asos, Asda, Shein and Frasers

// Retailers including JD Sports, Asda, Asos, Shein and Frasers Group are all considering to make a bid for Missguided
// The online retailer hired advisers Teneo to explore strategic options for the business last month

A throng of retailers including JD Sports, Asda, Asos, Shein and Frasers Group are all  mulling bids for fast fashion etailer Missguided.

Missguided hired advisers Teneo last month to explore strategic options for the business as founder and chief executive Nitin Passi steps down from the retailer.

Private equity giants are circling the online retailer with sales documents sent to firms including CVC and Carlyle, according to the Daily Mail.


READ MORE: Missguided founder exits as it hires Teneo to explore strategic options


Last year investor Alteri stepped in to rescue Missguided after it was hit by supply chain disruption and difficult trading post-Covid. Alteri invested £53 million for a 50% stake in the business.

Online retailers performed well during the height of the pandemic as physical retailers were forced to close their doors as shoppers stayed home.

But the reopening of stores including Primark, H&M and New Look is understood to have hit sales at Missguided.

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