Social Proof – The Secret Ingredient To Your Customer Lifecycle Marketing


Telling consumers what their peers are purchasing increases conversions by playing upon their fear of missing out.

Social proof is a cost-effective tactic to acquire, grow and retain customers across email and web. By leveraging product stock data, reviews, influencers and more, you’re letting shoppers know which products are creating a buzz on your website and helping them make a purchase decision.

Download this ebook to discover:

  • Five powerful forms of social proof.
  • How to harness them in your customer lifecycle marketing.
  • Retailers who do it well.
  • Easy ways to get started.
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