Telling consumers what their peers are purchasing increases conversions by playing upon their fear of missing out.
Social proof is a cost-effective tactic to acquire, grow and retain customers across email and web. By leveraging product stock data, reviews, influencers and more, you’re letting shoppers know which products are creating a buzz on your website and helping them make a purchase decision.
Download this ebook to discover:
- Five powerful forms of social proof.
- How to harness them in your customer lifecycle marketing.
- Retailers who do it well.
- Easy ways to get started.