Sosandar half-year profits rise almost 500%


Sosandar has seen revenues and profits skyrocket over the last six months as the young online fashion retailer continues its run of success.

In the six months to September 30, the brand saw revenues jump 407 per cent to £1.84 million, up from £360,000 a year prior, in line with expectations.

Its profits were equally as impressive, rising 498 per cent to £1.01 million over the same period, while its gross margins improved nine percentage points to 55 per cent.

Sosandar, which was launched in 2016 by former Look magazine editor Ali Hall and former publishing director and Julie Lavington, saw order growth expand 446 per cent to 43,979 orders.

Repeat orders also increased 615 per cent, while its customer database grew 320 per cent to 84,500.

It attributed the success of its marketing campaign to a growing celebrity and social influencer fan base, seeing its Facebook and Instagram followers increase 129 per cent and 193 per cent respectively during the year to September 30.

“We are delighted to be reporting another period of significant financial and operational progress for the company as we have made steps forward across the business,” co-chief executives Hall and Lavington said.

“We have set out a clear growth plan and are delivering on it. The exceptional growth in revenue, increased average order values and surge in repeat orders is evidence of how well we are engaging with an underserved market of women and testament to the quality and unique design of our products.

“It is pleasing that increasing sales have been matched by strong advances in efficiency throughout the business.”

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