Sosandar sees sales rise over 400%

Sosandar has said it expects revenues for its first half to have skyrocketed more than 400 per cent ahead of its interim results.

The online women’s fashion brand, which was launched in 2016 by former Look magazine editor Ali Hall and former publishing director and Julie Lavington, expects to report a 407 per cent increase in sales to £1.84 million for the six months to September 30.

This was largely due to the brands increasing focus on customer acquisition during the period, resulting in a 362 per cent year-on-year increase in new customers to 24,853.

It attributed the success of its marketing campaign to a growing celebrity and social influencer fan base, seeing its Facebook and Instagram followers increase 129 per cent and 193 per cent respectively during the year to September 30.

Average order values also rose nine per cent to £105.41, while the number of orders shot up 446 per cent to 43,979.

Meanwhile gross margins are expected to have improved 55 per cent thanks to increasing full price sales, but returns levels also increased due to higher than expected levels of customer acquisition.

“The business has made substantial progress over the first six months of the year, and we are delighted to have delivered such strong growth in revenues, orders and new customers,” joint chief executives Hall and Lavington said.

“Pleasingly, this has been accompanied by a growing number of repeat customers and an increased average order value, as those customers already recruited become brand ambassadors.

“Our clothes have become a mainstay in our customers’ wardrobes – including celebrities – and we are proud that our garments are being worn by high profile actresses, TV presenters, sports stars and social media influencers.”

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