Aldi & Lidl set to outperform rival grocers this Christmas

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Aldi Lidl Christmas

Aldi and Lidl are expecting a strong sales performance as the battle for Christmas shoppers reaches its climax this weekend.

The supermarkets are forecast to record positive like-for-like sales growth and increase market share over the critical trading period, according to analysts at Shore Capital.

“I think that the German domiciled grocery discounters will have a good Christmas overall and relative to the pack a very good one indeed,” Shore Capital’s Clive Black said.

“No doubt the low tide of activity in November would have been felt by them too, commented upon by many, but we’d also expect some like-for-like sales growth and market shares gains too.”

The UK’s Big 4 grocery retailers – Tesco, Asda, Sainsbury’s and Morrisons – have had their market share battered by Aldi and Lidl, which continue to grow.

“Unlike most other supermarkets in the UK, both Aldi and Lidl are opening new stores whilst they are also quite effectively evolving to limited assortment supermarkets, as opposed to their original composition as limited assortment discounters,” Black said.

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