Apricot eyes US expansion with new Boston store

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Apricot

Apricot Clothing is poised to open its first bricks-and-mortar store in the US with a flagship in Boston, Massachusetts.

Also the fashion retailer’s North American debut, the new store is slated to open in March.

The store will span 4000sq ft and will be located within Natick Mall, the largest shopping centre in Boston.

Apricot’s presence on the high street as a standalone store is currently limited to 14 stores across the UK, although it has more than 800 concessions and stockists across the country and globally – including the US.

“Our product has been well received so far in North America giving us the confidence to go for a standalone USA store,” Apricot owner and chief executive Philip Chaimo said.

“The Natick Mall is comparable in location to our successful UK stores and we are optimistic the store will perform well.”

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