Mountain Warehouse Christmas sales surge

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Mountain Warehouse Christmas
// Mountain Warehouse announces successful Christmas trading period
// Revenue increased by 12% to £84m
// Black Friday total sales up by 20%

Mountain Warehouse has revealed a successful Christmas trading period despite the challenges plaguing the UK high street.

Its trading report showed a surge in sales of socks, fleeces and gloves.

In the 13 weeks running up to January 6, the outdoor lifetsyle retailer saw revenue increase by almost 12 per cent to £84.7 million.

Mountain Warehouse also boasted a successful Black Friday, with total sales up 20 per cent and online sales passing £1 million on a single day for the first time in its history.

“The business is continuing to perform strongly despite the economic backdrop,” Mountain Warehouse boss Mark Neale said.

“The prior year’s performance was exceptional due to the cold weather and widespread snow we saw in the run-up to Christmas 2017,

“I’m therefore really pleased to report this year’s strong performance despite the unusually mild weather we have been experiencing. This puts us well on course for another record year.”

Last year the retailer grew its sales by 22 per cent to £225.3 million and booked earnings of £32.6 million.

Mountain Warehouse opened a new customer services centre in Coventry in November to support online growth.

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