Boots to launch 15 new brands amid beauty hall revamp

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Boots
// Boots to transform beauty halls next month
// Beauty specialists will offer advice in stores for first time

Boots has announced revamp plans of its beauty halls, beauty specialists, and the launch of 15 new beauty brands.

From April, the beauty retailer will provide a new experience for customers by offering advice to customers from beauty specialists for the first time.

Boots is due to refit 25 of its biggest beauty halls, and will become the first high street retailer to remove traditional beauty counters and replace them with live demonstration areas.

“With 800 million people walking through our doors every year, it is no surprise that we are already the market leader in beauty, but we want customers to never have any reason to go anywhere else,” Boots senior vice president and managing director Seb James said.

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