European Shopper Trends for Q4 2018

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Bringing you the latest consumer behaviour trends from across Europe.

In their latest report, ShopperTrak provide statistical insight and commentary on shopper behaviour across key European countries during Q4 of 2018.Key Findings:

  • Many European retailers were adversely affected by political issues beyond their control.
  • Spain performed best, and overseas retail names are eager to open stores in the country in 2019.
  • France was impacted by the ‘Yellow Vest’ movement throughout November and December.
  • Footfall in the UK declined, as Brexit, low wage growth and inflation lower consumer confidence.
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