Primark releases 100% sustainable denim collection

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Primark 50 years
// Primark has released a sustainable denim collection
// The new women’s jeans are made with 100% sustainable cotton
// Priced from £13, they will be available in its UK & EU stores

Primark has launched its first-ever sustainable denim collection as it aims to shift towards sustainably-sourced products.

The new women’s jeans are made with 100 per cent sustainable cotton which is purchased from Primark’s Sustainable Cotton Programme.

They are priced from £13 and will be available in the value retailer’s UK and EU stores.

The programme was developed with sustainable cotton enterprise CottonConnect and currently includes over 28,000 farmers.

Initially launched in India, the programme aims to train farmers to use natural farming methods, and expanded in Pakistan just last year.

“The aims of the programme are threefold: to help reduce the impact of cotton production on the environment, to equip farmers with the skills they need to improve their livelihoods and to offer our customers sustainable products at a great price,” Primark ethical trade and environmental sustainability director Katharine Stewart said.

Primark is one of the latest retailers to embrace sustainability.

Recently, Tesco switched its cocoa products to Rainforest certified cocoa, and last month Aldi announced it would stop selling 5p plastic bags from all its UK stores.

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