Retail Gazette Loves: Harrods’ new podcast with Mariella Frostrup

Harrods has this week launched its first-ever podcast, Harrods: True Tales of Luxury, a series hosted by renowned journalist and broadcaster, Mariella Frostrup.

The six instalment series sees The Observer agony aunt encouraging guests to delve deep and share anecdotes from their lives and their thoughts about the meaning of luxury.

In true Harrods style, the podcast celebrates luxury in all its iterations, with guests from across the creative industries joining Frostrup for an intimate conversation recorded from within the world-famous department store in London.

The series features artist and author David Batchelor, Brunswick House’s raconteur chef-patron Jackson Boxer, beauty trailblazer Terri De Gunzberg, as well as notable designers Roksanda Illincic, Stephen Webster and Amanda Wakely.

Each guest was asked to bring a personal object with which they consider to epitomise true luxury and to discuss its value to them.

“I have always been fascinated by the stories that objects can tell, and the role which the things we value play in our lives,” Frostrup said.

“Luxury is such a personal, subjective thing. The vast range of objects which were selected – from designer products to tools used in my guests’ individual craft – and the way they inspire and evoke joy, provided a completely unique and intimate discussion.”

Harrods chief marketing and customer officer Amanda Hill said: “Luxury has never simply been about collecting objects; it is completely personal, experiential and unique.

“Harrods’ story, as one of the great luxury emporiums of the world, is already well known and we believe we are uniquely placed to explore what luxury truly means in 2019.

“We are excited and invite some of the most creative people working today, people that inspire us, as well as the listener, to do the same.”

Harrods: True Tales of Luxury is available across Spotify, Apple Podcasts or Audio Boom as well as on Harrods.com

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