Retailers Guide to Consumer Behaviour in Peak Season Trading

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Poq’s latest research sheds light on online consumer behaviour during the “Golden Quarter” in 2018. From acquiring users to nurturing them to be the most valuable customers, thier guide to consumer behaviour provides useful tips and predictions for the way consumer behaviour is changing.

Key findings include:

  • App commerce reigns king: App revenue share overtook desktop revenue share of ecommerce during Q4 2018.
  • App experiences are more engaging than mobile web: Five times more time was spent in app per user than mobile web in Q4 2018.
  • Golden window for driving app downloads: Shoppers look to download retailers apps in the three weeks prior to Black Friday
  • Repeat purchasers are most valuable on app: The percentage of users who make more than one purchase on Black Friday was 2.8 times greater on retailer’s apps than their mobile website counterparts.
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