Wolf & Badger completes £4.5m growth funding

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Wolf & Badger
// Wolf & Badger completes £4.5 million fundraising to help with ambitious growth plans
// New capital to be utilised to accelerate growth of the Wolf & Badger marketplace by growing the team and technology
// Funds will also be used to scale further in core markets & continue development of new product verticals

Wolf & Badger has completed a £4.5 million fundraise to help further the ambitious growth plans driven by its co-founder brothers George and Henry Graham.

The fashion retailer, which trades through an online marketplace as well as flagship stores in London and New York, secured the growth funding from Guinness Asset Management EIS Fund.

The new capital will be utilised to accelerate the growth of the Wolf & Badger marketplace through building out its team and technology to optimise the customer experience.

It will also be used to scale further in its core markets of the UK and US as well as internationally, and continue the development of new product verticals including homeware and beauty.

“This new funding provides the opportunity to take an exciting step forward in delivering on our mission to connect discerning shoppers with the best independent brands on a global scale,” co-founder and chief executive George Graham said.

“With this new capital we will be able to make it even easier for our loyal and ever-expanding customer base to discover and shop through our platform and enable more independent, ethical designer brands to reach customers.”

Since launching its website and first store in Notting Hill in 2010, Wolf & Badger has used its platform to promote upcoming designers allowing them to reach new audiences.

Following consecutive years of growth that has seen the retailer expand into the US, Wolf & Badger now operates worldwide and works with over 700 independent designers.

It has recently opened a 12,000sq ft multi-purpose store and events space in the new Coal Drops Yard precinct in Kings Cross, north London.

WHIreland acted as the exclusive financial adviser and broker to secure a £4.5 million private institutional investment for Wolf & Badger.

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